Nordic countries are among the darkest places on Earth in winter time. Some places only get three hours of daylight in November. And living in this darkness warps our perception of time place and reality. We hallucinate and dream while awake, creating visions and illusions. To release Nike Air Max SNDR OBSCURA exclusively to the Nordics, we tapped into this unique state of mind.
Launching the Nordic exclusive sneaker Nike Air Max SNDR OBSCURA by tapping into the unique state of mind that comes from living in winter darkness.