Nike
Air Max SNDR OBSCURA
Where light fades, visions awaken.
info

Nordic countries are among the darkest places on Earth in winter time. Some places only get three hours of daylight in November. And living in this darkness warps our perception of time place and reality. We hallucinate and dream while awake, creating visions and illusions. To release Nike Air Max SNDR OBSCURA exclusively to the Nordics, we tapped into this unique state of mind.

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”What if my reality is different from yours. Is it still real?”
”What if my reality is different from yours. Is it still real?”
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SUMMARY

Launching the Nordic exclusive sneaker Nike Air Max SNDR OBSCURA by tapping into the unique state of mind that comes from living in winter darkness.

Credits
Pine
Alexander Peri
Johnny Kangasniemi
Matias Penachino
Nicole Walker