The legendary Zlatan Ibrahimovic has accomplished almost everything throughout his long career – but he has never completed an aerobics session from the 80’s. In order to introduce Zlatan as the new ambassador for H&M Move, that's exactly what we made him do. Who led the session? None other than the inventor of aerobics itself, the icon and queen of hip moves: Jane Fonda.
The first ever campaign portraying Zlatan Ibrahimovic as a rookie at something, in order to inspire people to get up and move.