Oh Hey Hero is the new body brand for a young and expressive audience. A brand based on the idea of products as heroes coming to your rescue when you’re facing everyday skin challenges.
To launch the brand to the world, we portrayed the importance of everyday heroes in your life. Like the friend feeling you noodles when you can’t move your arms. Or the friend listening to your problems in the middle of the night when everything feels stormy.
A campaign showing the importance of everyday heroes in your life, tackling everything from itchy skin to tricky chess moves.